Tuesday, May 13, 2008

Displays as sales tools


There is a 4wd shop round the corner from where I live that has a display in its window that has fascinated me for some months now, mainly due to its pathetic nature.

Its a display of LED fittings for your trailer / 4wd / boat, but the problem is that half of them have dead leds or don't work properly. What a great example of effective marketing ! (Note the red and white unit at the top left - yeah I know its a bad photo but its a stupid phone camera..)

Here is a great product that works really well in the window of a shop, so it will be great on you outdoor, full sun, all weather application.

First rule of advertising - if it doesn't work don't show it ! Or at least don't plug it in and call it an engineering sample.