I was having a shave this morning when I noticed that the shave gel had a disclaimer that it was 'Skin Compatability Dermatalogically Approved on men with sensitive skin'.
Is that like calling up a dermatologist and asking if PEG-90 Glyceryl Isostearate would work for sensitive skin? "oh yeah, that should work OK.."
I think its a bit distrubing that its not tested its just approved. Maybe its not cool to say 'tested in the eyes of smoking beagles in some German animal farm'.
This reminded me of the things like the Pond institute which just seems to be a fluffy marketing branch of Ponds, but by calling it an Institution it gives it some weight.
I am now going to start my own Institution. Not sure what it will do, but that doesn't seem important. I might call it the Modern Life Institute. If I get a nice flowery logo I might just get away with it. So come on, lets start an Institution !!!
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